Identité visuelle
Nous concevons des systèmes d’identité qui rendent votre marque immédiatement reconnaissable—sur le web, les réseaux, les documents, les ads et tous les touchpoints. Clair, moderne, prêt pour la croissance.
Ce qu’inclut l’identité visuelle
L’identité visuelle ne se limite pas au logo. C’est un système : règles + assets + templates pour une cohérence partout—sans friction.
Primary, secondary and responsive lockups (horizontal/vertical), plus small-format variants.
Fonts, sizes, spacing, heading/body rules—so everything looks clean and premium.
Primary/secondary colors, contrast rules, dark/light usage, accessibility-aware choices.
A consistent icon set and style rules across web, decks, and product UI.
Business card, letterhead, invoice/quote template, email signature, slide cover.
A clear playbook: usage rules, grids, clear space, minimum size, backgrounds, examples.
Pourquoi les clients choisissent Smartechor
Parce que l’identité doit fonctionner dans la réalité : plusieurs équipes, plusieurs plateformes, exécution rapide sans perte de qualité.
Minimalist clarity: less noise, more elegance, and strong hierarchy.
We don’t just draw a ‘nice logo’—we build a system that works everywhere.
Clear phases, fast feedback loops, and production-ready assets.
Designed to look great on web, PDF, print, and social—without surprises.
Forfaits & tarifs
Choisissez un forfait selon vos besoins d’aujourd’hui. Vous pourrez toujours upgrader—le système est pensé pour scaler.
Perfect for early-stage brands that need a premium, usable system fast.
- • Logo system (primary + secondary + icon mark)
- • Color palette + typography pairing
- • Basic brand guidelines (PDF)
- • Social avatar + cover set (starter)
- • File pack: SVG/PDF/PNG (dark/light)
- • 1–2 revision rounds
The most chosen package: full consistency across documents, web, and marketing.
- • Everything in Essential
- • Expanded guidelines (logo rules, spacing, do/don’t)
- • Business card + letterhead templates
- • Email signature (HTML)
- • Presentation cover + 6 slide templates
- • Icon set (12–18 icons) in your style
- • 2–3 revision rounds
For brands that need a robust system across multiple teams and channels.
- • Everything in Professional
- • Brand voice & messaging outline (starter)
- • Marketing kit: ads/post templates (8–12)
- • UI starter kit (buttons, cards, spacing rules)
- • Extended icon pack (24–36 icons)
- • Brand audit + rollout checklist
- • 3–4 revision rounds
Notre méthode (rapide, structurée, mesurable)
Phases claires, cycles de retours rapides et fichiers prêts production—pour un go‑live immédiat.
We align on business, audience, and style. Then define direction and goals (premium, tech, corporate, minimal…).
We propose options (logo system + visual directions) and pick the best route through feedback.
We refine colors, typography, iconography and usage rules. Everything becomes a cohesive brand kit.
We deliver production files and a guideline PDF. Ready to deploy immediately.
Questions fréquentes
Réponses claires avant de démarrer.
No. The logo is only one piece. Identity is a system: rules, colors, typography, templates, and files that keep your brand consistent everywhere.
It depends on the package (see above). We run structured iterations: clear feedback, fast updates, and a stable finish.
Yes. You get SVG/PDF/PNG variants (dark/light), plus templates and a guideline PDF—ready for web, print, and documents.
Yes. We audit the current brand, decide what stays/changes, and create a rollout plan for a clean transition.
Through a brief: industry, audience, competition, tone, and goals. Then we propose directions and narrow down quickly to the final system.
